The Best Digital Signage Design Ideas for Your Business

The global digital signage market reached a value of $23.12 billion in 2021.

Signs have long been one of the most widely used methods of promotion and marketing. Things are always changing, and we now live in a world where <a href=”https://iesmartsystems.com/audio-visual/”>digital signage</a> is becoming increasingly popular. It presents a range of opportunities that traditional signage can’t provide, and different organizations are coming up with some very creative design ideas.

If you’re after some digital signage inspiration, take a look through this guide for some of the best digital signage design ideas for your business.

Video walls are a great way to make a big statement. They can be very effective at catching people’s attention as they walk through shopping malls, and they provide a lot of versatility. You could use a video wall to advertise individual products, various product ranges, or your brand as a whole.

You can update the content of a video wall whenever you want. Because of this, they can also be ideal for showing promotions and offers that you currently have on.

These are much more noticeable than traditional signage. As such, they can be a great way for a small business to stand out from the competition and establish itself.

Video walls aren’t always used for marketing and advertising – they’re sometimes seen in museums, art galleries, waiting rooms, and more. They can display informational videos, or simply give people something interesting to view while they’re waiting. Some businesses also use them in conference rooms for video calls.

While video walls can be very effective, there are some situations where they can be improved upon. Interactive video walls can provide digital content that customers can engage with in various ways.

The Nike Soho Store has used this to great effect to advertise the Nike Apple Watch. They have an interactive video screen placed in front of a treadmill. Customers can then use the treadmill and see the watch displayed on the screen to see how it works in action.

Increasing customer engagement is one of the best ways to boost brand awareness. With this type of digital marketing, you can give people a better idea of how your products work. This is ideal for turning leads into paying customers.

Interactive video walls can be used in other ways depending on the type of products you sell as well as your customers. Some grocery stores use these to display coupons that customers can scan before they use them. You can update these whenever you want, and it reduces paper use, making it an environmentally-friendly solution.

Dressing room mirrors can also be interactive to provide customers with various features. Customers could use them to experiment with different clothing, accessories, colors, and more.

This will save the customer time and make the whole experience more streamlined. If someone tries on a suit, for example, and wants to experiment with different tie colors, it’s much easier than heading back out into the shop and grabbing several ties.

Customers could also use these mirrors to adjust the lighting, call for assistance, or send pictures to their smartphones. If it’s easier for customers to find the perfect outfit, they’ll be a lot more likely to purchase from your store again.

Sometimes, thinking outside the box can provide some very effective solutions. Wall signage is seen everywhere, but ceiling signage is a lot less common.

There are plenty of outdoor spaces, hallways, lobbies, etc. that have unused ceiling space. You can make use of this space with various digital signage ideas that will get people’s attention and create more interesting environments.

These can be used for marketing or promotion much like digital walls, or they can be used in more creative ways. In a hotel lobby, for example, you could display all kinds of things to liven up the space. This could be an aquarium scene, showing blue water and sea life, or you could show a clear blue sky, which may be very welcomed on a cloudy day.

People often watch the ground when they’re walking, and you could use digital displays to make the ground more interesting. A digital advertisement on the floor is hard to miss, so you’ll be able to get a lot of eyes on whatever you want to display.

You could create a digital pathway if you want to guide people along a certain route. Some organizations have been known to implement these into stairways. Not only does this ensure people will see it, but it can also make the stairs safer as people will constantly be looking at them.

Walls, ceilings, and floors can all be used for digital signage. If you want to take things to the next level, you can combine all three. A digital hallway can make for an incredibly interesting space that will catch anyone’s attention.

Art galleries, museums, and other organizations can use these to create an immersive environment for their visitors.

These are one of the less common uses of digital signage, but they certainly stand out. Integrating digital signage into the architecture of a building can provide something very unique to make your organization stand out. You can use them to help people navigate their way through a building, or they can act as pieces of art.

With all these digital signage design ideas, you might be wondering how you can implement them for your organization. At i.e. Smart Systems, we design, install, and maintain various technical systems. We’ve worked with a range of clients for more than two decades, providing innovative digital signage solutions.

i.e.Smart Systems is a Houston, TX based technology integration partner that specializes in design and installation of audio/visual technology and structured cabling. For more than three decades, our team of in-house experts has partnered with business owners, architectural firms, general contractors, construction managers, real estate developers, and designers in the Houston market, to deliver reliable, scalable solutions that align with their unique goals.