Send Employees The Right Message With Digital Signage

If you’re treating the signage in your office as an afterthought, you’re actually sending a doubly negative message to everyone who comes through. An inaccurate sign is probably worse than no sign at all, simply because it tells the visitor, or employee, that you don’t care enough about their experience to provide the best guidance you can.

In most cases, inaccurate signs are simply overlooked after something else changes, such as a renovation, or re-organization of a space. And changes WILL happen. Thankfully there is a technological option that can alleviate confusion caused by inaccurate signage: a network of digital signs that can be updated in real-time.

Here are some of the applications where digital display boards can help upgrade the look, feel, and user experience of your office.

Guest lectures, all-hands meetings, educational seminars, and even celebrations are the sort of time-sensitive events that work well on a digital information display. Having a large display in your lobby makes it easy to rotate in relevant content and remind people as they pass through. For example, “Bob’s retirement party in the auditorium at 4:30 pm” is the sort of message that needs lots of visibility beforehand and then needs to change quickly afterward. Putting a second display outside the auditorium (or meeting room) also makes it easy to know what’s happening in that room and when.

Speaking of celebrating an employee’s accomplishment (such as “Bob’s retirement”), employee recognition is a powerful way to encourage your staff and create visibility for their work. Installing digital displays in breakrooms and shared spaces can be an excellent way to draw attention to the people and behaviors worthy of recognition.

Expanding on the concept of employee recognition, the necessity of regular employee communication offers a strong case for digital signage throughout your office. Sending a company-wide email is no substitute for posting relevant, timely messages. Think of it as a virtual bulletin board (a common feature in most breakrooms and common spaces). And even if you retain physical bulletin boards for informal notices, the benefit of a digital information display is that you can ensure that only the latest and most accurate messages are visible. This saves the trouble of requiring someone to pull down outdated posters.

Digital display boards can open up new possibilities for how you engage visitors, clients, and prospects. With the right software, you can create multi-media experiences to help people learn about your company, your products/services, and even the physical location they’re visiting. With the proper placement in your lobby, an interactive digital display can provide a welcome distraction when visitors are waiting on a meeting or host.

Digital displays are a great way to educate visitors on your products and remind people about key features, benefits, and updates. Your company’s success depends on sending a consistent, accurate message about your products or services. This ensures that everyone is on the same page and makes it easier for employees to relay information accurately to others. This kind of information would have been all but impossible with conventional signage and bulletin boards. Today businesses and their offerings change faster than ever — digital displays allow you to communicate at the speed of your business.

Unfortunately, the level of emergency preparedness a company needs goes far beyond what previous generations dealt with. Active shooter drills are becoming a commonplace addition to the fire and weather drills. Updating your network of digital displays with guidance (such as where to shelter) can be the difference between life and death for your employees. Although no company ever wants to implement such measures, there’s no doubt that acting on such foresight will benefit everyone in the case of an emergency.

Whether your business is a restaurant or your office building simply has a restaurant inside it, digital display boards make it easy to update the menu in an obvious way, including giving special prominence throughout the building (driving additional business).

Touchscreens are not a must for most digital signage in your office, but the building directory is an excellent place to use one. A digital directory offers many benefits over a static directory. In addition to making it easy to update tenant names and locations, you can also provide specific directions to guests.

Time marches on, and if you want to avoid constantly printing and posting schedules for meeting rooms and company events, digital signage is essential. Look for a digital display software that can integrate with your company calendar system and display up-to-date schedules when and where you need them.

i.e.Smart Systems is a Houston, TX based technology integration partner that specializes in design and installation of audio/visual technology and structured cabling. For more than three decades, our team of in-house experts has partnered with business owners, architectural firms, general contractors, construction managers, real estate developers, and designers in the Houston market, to deliver reliable, scalable solutions that align with their unique goals.